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In this extract from a new and informative guide ‘Preparing Your Practice For GDPR’ brought to you by MyFirmsApp, the the worldwide number one provider of intelligent Apps to professional firms in 11 countries, we look at what the law requires in regards to giving consent for GDPR compliance.
• Consent must be freely given, specific, granular, informed and unambiguous indication of wishes
• Clear affirmative action which is essentially a positive opt in and consent cannot be inferred from silence or pre-ticked boxes
• Consent must be verifiable e.g. time stamped records in a CRM database
• Consent wording and mechanisms must be separate and prominent from other T & Cs
• Simple ways to withdraw consent at any time
While GDPR does not specifically require to automatically refresh all consents under current law, review how the practice seeks, records and manages consent particularly for direct marketing.
For certain marketing, which does require consent, consents may need to be refreshed if not GDPR compliant and ensure any re-permissioning is approached carefully.
DPIAs are mandatory where data processing is likely to result in high risk to individuals such as in deploying new technology, sensitive profiling activities and in the large-scale processing of sensitive data and they must be recorded and documented in a specific way.
The ICO must be consulted if DPIA indicates data processing is high risk and the risks are not sufficiently mitigated.
Grab your free copy of our helpful and insightful guide to GDPR helping you become compliant in time for the deadline.
If you have any queries about how to get the best from your App and further your marketing capabilities, Connor is the person to contact. Connor specialises in marketing and customer care, handling App calls and providing a key service to ensure clients can promote their App effectively using a range of marketing strategies. MyFirmsApp provide the world’s leading App solution for Accountants and Bookkeepers, and Connor helps professional service firms in overseeing the progress of their App project and helping them to drive engagement with their clients. His experience and skills though having a BA Hons degree in journalism are invaluable to the team. For any App marketing queries you can contact Connor on 01325 469 603. Outside of work: Connor enjoys playing guitar and going to gigs. He is a big fan of Oasis and The Stone Roses. He also likes socialising with friends and family, and following Newcastle United.