The inspirational Amanda Watts of TwentyTwo Agency Reveals the ‘One’ Vital Ingredient in any Successful Accountant Client Relationship

Amanda Watts of the TwentyTwo Agency delivered one of the stand-out presentations in the Practice Progress Workshops at Accountex this year. Her inspirational style captivated the hundreds of accountants that managed to get a seat in her sessions as she demonstrated how marketing can be used to great effect to attract more clients and create more profit.

MyFirmsApp and Amanda share a lot of common ground and both passionately believe in the importance of building strong and supportive relationships with clients. In this clip Amanda tells Dan Richards of MyFirmsApp how 70% of any sale is made before the very first phone call and she reveals the core ingredient of any client relationship.

“Having an App deepens that relationship by being where your clients are, whether it’s on their mobiles or being able to send messages directly to their phones. Delivering advice and being more accessible is all part of building that trust. Accountants are not on their phones as much as their clients and this is part of the problem. They have to be present in their clients’ daily lives on an App.”

Modern accounting has become incredibly dynamic, with business and tax becoming increasingly complex and tech dependent.  Always-on clients are demanding instant answers from their service providers, and accountancy firms are no different.

MyFirmsApp provides a unique, compliant solution for accountants, to help overcome these challenges whilst putting them at the heart of their clients’ mobile lives. Discover the App here and explore the benefits it can bring to your firm   

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Connor Mullins

If you have any queries about how to get the best from your App and further your marketing capabilities, Connor is the person to contact. Connor specialises in marketing and customer care, handling App calls and providing a key service to ensure clients can promote their App effectively using a range of marketing strategies. MyFirmsApp provide the world’s leading App solution for Accountants and Bookkeepers, and Connor helps professional service firms in overseeing the progress of their App project and helping them to drive engagement with their clients. His experience and skills though having a BA Hons degree in journalism are invaluable to the team. For any App marketing queries you can contact Connor on 01325 469 603. Outside of work: Connor enjoys playing guitar and going to gigs. He is a big fan of Oasis and The Stone Roses. He also likes socialising with friends and family, and following Newcastle United.