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As the Technology Editor of AccountingWeb, John Stokdyk understands how difficult it can be for accountants to navigate all the technology choices available to them. Accountex, he believes, delivers a great opportunity to see all the vendors together and to work out which options will fit their own individual strategy.
In this clip, he tells MyFirmsApp what’s hot at this year’s show and what accountants should be thinking about in terms of the fashion for platform applications. He says: “Making Tax Digital forced a surge in the Cloud and many accountants who went down that route are now asking themselves, where do I go next?”
John poses some thought provoking questions including: “Do you choose an exclusive provider or an App platform that opens the door to suit clients who use different add-ons, for example contractor related or retail?” He finishes off with the only question that should really matter in the decision process: “Will this improve my client’s experience?”
If you have any queries about how to get the best from your App and further your marketing capabilities, Connor is the person to contact. Connor specialises in marketing and customer care, handling App calls and providing a key service to ensure clients can promote their App effectively using a range of marketing strategies. MyFirmsApp provide the world’s leading App solution for Accountants and Bookkeepers, and Connor helps professional service firms in overseeing the progress of their App project and helping them to drive engagement with their clients. His experience and skills though having a BA Hons degree in journalism are invaluable to the team. For any App marketing queries you can contact Connor on 01325 469 603. Outside of work: Connor enjoys playing guitar and going to gigs. He is a big fan of Oasis and The Stone Roses. He also likes socialising with friends and family, and following Newcastle United.