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Consumers downloaded more Apps and spent more money in the App stores than ever before
According to new market data issued by App Annie, the leading global provider of mobile market data, Q2 2019 was the largest quarter yet for mobile in terms of downloads and consumer spend.
New App installations hit a record high of 30.3 billion in Q2, an increase of 1.9 billion over the same quarter in 2018. Downloads from Google Play were up 10 per cent to 22.5 billion as a result of growth in emerging markets such as India, Brazil and Indonesia while App Store downloads remained consistent year-on-year at nearly 8 billion, with China, the US and Japan leading demand.
Downloads of Finance Apps is a growth area
Downloads of non-gaming Apps, and in particular Finance, Food & Drink and Education Apps, showed the greatest growth in terms of downloads on iOS in quarter 2. Google Play also saw particularly strong growth in downloads of non-gaming apps at 15% year over year with Auto & Vehicles, Comics and Entertainment Apps leading the way.
Mike Page, Head of Product Management, MyFirmsApp, developers of the leading OneApp platform for accountancy firms worldwide commented: “Mobile is transforming every industry across the globe and has become a mainstay of consumers’ daily routines. It is not a surprise to see that downloads of Finance Apps are on the rise as accountants that have their own App say that their clients prefer to have all their software and systems in one place and to receive messages directly on their smartphones. Apps are a vital component in solving the profession’s communication challenge.”
The Top 10 Apps Worldwide Q2
Globally, Facebook Messenger was the most-downloaded app across both the iOS and Google platforms, followed by the social media company’s main app; WhatsApp, TikTok; and Instagram. Tinder topped the consumer spending list, followed by Netflix; Tencent Video; video platform iQIYI; and YouTube.
UK market shows one of the largest year-on-year growths in market share
The markets with the largest year-over-year growth in market share were the US, UK and Brazil. The top 3 markets driving year-over-year growth in overall iOS consumer spend remained stable: the US, China and Japan.
Global consumer spend across each App store grew 20% year over year in Q2 2019; however, iOS maintained its sizable lead. On iOS, apps outside of games accounted for nearly 35% of consumer spend compared to 15% on Google Play.
Breakout Apps of Q2 2019
With Finance Apps showing the greatest growth and accountants globally using Apps more than ever to interact and engage with their clients, Smartphone use has become vital within the profession for helping to create, maintain and further relationships.
To find out more about how your own App can benefit your practice and help revolutionise your client communications and engagement, book a free demo today.
If you have any queries about how to get the best from your App and further your marketing capabilities, Connor is the person to contact. Connor specialises in marketing and customer care, handling App calls and providing a key service to ensure clients can promote their App effectively using a range of marketing strategies. MyFirmsApp provide the world’s leading App solution for Accountants and Bookkeepers, and Connor helps professional service firms in overseeing the progress of their App project and helping them to drive engagement with their clients. His experience and skills though having a BA Hons degree in journalism are invaluable to the team. For any App marketing queries you can contact Connor on 01325 469 603. Outside of work: Connor enjoys playing guitar and going to gigs. He is a big fan of Oasis and The Stone Roses. He also likes socialising with friends and family, and following Newcastle United.