MyFirmsApp Non-Executive Director, and global speaker David Oliver, spoke with BD Academy founder & CEO Rob Brown at this year’s Accountex event on the accounting profession and adoption of mobile Apps.

Rob regularly hosts the Top 100 Club Podcast, interviewing accounting leaders and global influencers about what makes the good accounting firms great, and David spoke about hot topics, including:

The adoption of Apps in the profession

“It gives the accountant control of the digital relationship with their clients, and it communicates with push notifcations – a game changer. All of the industry data says that it’s five times more effective than emails.

“Then you collect clients’ data painlessly, which saves hours of operations – Mileage Tracker, Income Management and Receipt Management.”

The single biggest threat facing accountants

“The biggest danger is disengagement – your clients are already using Apps and cloud solutions, and if you are already not providing that through some form of gateway that enables you to keep the relationship – you are increasingly getting disengaged at every step of the journey.”

The accounting profession – optimism, or fear?

“It think its a mix – there are the 5-10% – the Tayabali Tomlin’s, the Stephen Farra’s; the Soaring Falcons of this world who get it and are leveraging it, and they are the early adopters.

“The thing I see with accountants is a sense of being overwhelmed.

“It’s important to understand – you will be embracing cloud, it’s not going to be an option. What lies beyond the cloud is a fantastic opportunity now to move from low-paying compliance, to high fee added value services.”

Listen to David’s interview in full below for exclusive access.

You can check out Rob’s collection of interviews carried out with experts and influencers at Accountex here, and follow @throbbrown on Twitter for his latest updates.

 Modern accounting has become incredibly dynamic, with business and tax becoming increasingly complex and tech dependent.  Always-on clients are demanding instant answers from their service providers, and accountancy firms are no different.

MyFirmsApp provides a unique, compliant solution for accountants, to help overcome these challenges whilst putting them at the heart of their clients’ mobile lives. Discover the App here and explore the benefits it can bring to your firm.

Connor Mullins

If you have any queries about how to get the best from your App and further your marketing capabilities, Connor is the person to contact. Connor specialises in marketing and customer care, handling App calls and providing a key service to ensure clients can promote their App effectively using a range of marketing strategies. MyFirmsApp provide the world’s leading App solution for Accountants and Bookkeepers, and Connor helps professional service firms in overseeing the progress of their App project and helping them to drive engagement with their clients. His experience and skills though having a BA Hons degree in journalism are invaluable to the team. For any App marketing queries you can contact Connor on 01325 469 603. Outside of work: Connor enjoys playing guitar and going to gigs. He is a big fan of Oasis and The Stone Roses. He also likes socialising with friends and family, and following Newcastle United.