MyFirmsApp Product Manager Mike Page spoke with BD Academy founder & CEO Rob Brown at this year’s Accountex event on a number of hot topics in the profession today.

Rob regularly hosts the Top 100 Club Podcast, interviewing accounting leaders and global influencers about what makes the good accounting firms great, and Mike spoke about the mobile App space and key areas, including:

Challenges in the accounting market

“There are massive changes in technology, the shift to the cloud, and a lot of practices really struggled to take that on board and how to maximise that.

“The second market problem we see is particularly cost reduction, trying to be competitive and adding value at the same time – and you’ve still got to do that core compliance piece.

“The third area is how they differentiate – there are more professionals within the profession than ever before.

“It really helps around connecting and communicating with the practices’ clients and potential clients. There’s a whole raft of tools within that area from tax tables to calculators to notifications – making sure the accountant is present on the most valuable real estate on the planet – the mobile phone.”

The shape of the profession

“Some of the progressive practices such as Alan Woods (Woods Squared) – they’re doing really well. At the other end of the spectrum, you have those who are taking over practices who are struggling. With forthcoming MTD, the goalposts have changed slightly now, but for some senior accountants ending their careers, there’s too much change there – a whole spectrum.

“There’s a wealth of opportunity, and I think you have to be able to position yourself correctly.”

Listen to Mike’s interview in full below for exclusive access.

You can check out Rob’s collection of interviews carried out with experts and influencers at Accountex here, and follow @throbbrown on Twitter for his latest updates.

 Modern accounting has become incredibly dynamic, with business and tax becoming increasingly complex and tech dependent.  Always-on clients are demanding instant answers from their service providers, and accountancy firms are no different.

MyFirmsApp provides a unique, compliant solution for accountants, to help overcome these challenges whilst putting them at the heart of their clients’ mobile lives. Discover the App here and explore the benefits it can bring to your firm.

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Connor Mullins

If you have any queries about how to get the best from your App and further your marketing capabilities, Connor is the person to contact. Connor specialises in marketing and customer care, handling App calls and providing a key service to ensure clients can promote their App effectively using a range of marketing strategies. MyFirmsApp provide the world’s leading App solution for Accountants and Bookkeepers, and Connor helps professional service firms in overseeing the progress of their App project and helping them to drive engagement with their clients. His experience and skills though having a BA Hons degree in journalism are invaluable to the team. For any App marketing queries you can contact Connor on 01325 469 603. Outside of work: Connor enjoys playing guitar and going to gigs. He is a big fan of Oasis and The Stone Roses. He also likes socialising with friends and family, and following Newcastle United.