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This week we continue our series of blog articles ’16 mistakes made by accountants and how to avoid them’. An increasingly common mistake we see is firms launching a mobile website as a knee-jerk reaction to mobile growth, without launching an App first or considering the website’s core function.
It’s worth noting we have no axe to grind here. We build hundreds of Apps and scores of mobile websites. But, so many web agencies overstate the case of mobile web, and firms that take the bait often end up missing out.
So don’t make the mistake of launching a mobile website or responsive version of your site before you gather together all the facts. It makes great sense to reach out to your mobile audience, but a knee-jerk reaction won’t pay off.
Mobile growth is booming but largely due to the growth in App use.
Apps dominate the mobile web, with over 86% of time spent browsing ‘in-App’ – so it’s sensible to launch your App first and reach out in the right way.
If you create a mobile version of a website that is not working correctly (see previous mistake) you are compounding the problems.
Mobile searching in 2014 overtook desktop in some categories, but remember this includes ‘In-App’ searching.
A mobile visitor landing on a mobile site is more likely to buy but only IF your website is written, designed and working correctly. (See previous mistake).
App use will continue to boom as devices become more accessible, Internet speeds increase and App adoption grows.
If you have enjoyed reading this article, why not download the full 56 page report here or to discuss the elements above and how we can help your firm register for a free 1:1 here.